Measured: free Fanvue followers are 30.7% of attributed creator earnings and unlock in-chat offers at 17.7%. Why holding content back until they subscribe costs you money.
Free followers on Fanvue are worth about a third of your money. Across 3,829 attributed purchases in the last 60 days, people who had never subscribed accounted for 30.7% of earnings — $20,518 from 351 fans, at an average of $15.58 a purchase against $18.42 for subscribers.
The standard advice is to hold content back from followers so that subscribing is worth something. Measured against unlock rates and conversion, that advice makes creators poorer twice: it forfeits the third of revenue followers already represent, and the creators who restrict followers convert fewer of them into subscribers, not more.
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