Do I have to label AI-generated images?

Under the EU AI Act, synthetic outputs should be marked in a machine-readable format by the generating system, and deepfakes — realistic depictions of real people or events — must be disclosed as artificially generated by whoever publishes them. Platform policies often require a visible label too.

What is machine-readable marking?

Provenance metadata embedded in the file, most commonly using the C2PA Content Credentials standard, plus invisible watermarking. It lets a platform or tool detect that an image is synthetic even when the caption says nothing.

Is labelling enough to use someone else's likeness?

No. Rights to a likeness are a separate matter from disclosure, governed by image and personality rights, data protection and — for non-consensual sexual content — criminal law in many jurisdictions. Disclosure does not create a right you do not have.

Does a visible watermark satisfy the rules?

Not on its own. A visible watermark helps a human viewer and can be cropped out; the transparency obligation is about machine-readable marking that survives distribution.

Is AI-generated adult content allowed on Fanvue?

Fanvue explicitly supports AI creators and AI models as a first-class category, subject to its own policies on labelling and consent. That is a difference from platforms that treat AI content as an exception.

AI-Generated Image Rules 2026 — Labelling, Consent & Provenance

AI-Generated Images: Labelling, Consent and Provenance in 2026What the rules require when you publish AI-generated or AI-edited images: machine-readable marking, deepfake disclosure, likeness consent, and what platforms expect.If you publish AI-generated or AI-edited images, two duties apply. The synthetic output should be marked in a machine-readable way so it can be detected as artificial, and where an image is a realistic depiction of a real person doing something they did not do, it needs to be disclosed as artificially generated.Those are transparency duties, and they sit on top of a separate one that is older and stricter: you need the right to the likeness in the first place. Marking an image as AI-generated does not make it lawful to have made it.What this guide covers

Machine-readable marking, not a watermark you can crop

The deepfake rule is a different rule

Consent is the part that is not about labelling

What platforms expect, separately from the law

A checklist you can actually run

Where RISKÉ fits

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